Why the hell is Peter Loughran demoing this particular effect? Sure the paddle move might be easy. But this video clearly shows that this move is still too hard for Peter. So far I had the opinion that Peter Loughran is just an uncreative maker of magic props. But now I add "bad magician" to the list.
If I could give this man advise it would be this:
1. Roll up your sleeves. Seems like you are hiding tattoos. (Even if you do, show them like Reed McClintock.)
2. The patter you are using in that little video is awful. Quitting cigarettes? Really? This has nothing to do with the effect. I would shut up and just say: "Just look, a cool optical illusion."
3. You are inside, Take off the coat. Everyone else is wearing a T-shirt, ergo it is warm.
The effect is nice though. But not his' of course.