Thursday, December 10, 2009

How Not To Do A Video

Let's say you got an great looking effect. And you wanna sell it. This is not how to do it:

Shaky camera, footage all blurry, way toooooooooooooooooooooooo much shit going on that distracts from the effect. Too long, too desaturated, too boring.

A lot of attention went into the sound of this video, adding a nonexistent sound at the moment of the effect. But the picture got the ugly treatment.

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