Monday, December 10, 2012

The Black Club

So what fucking happened the last few days? Nothing much. Nobody got burned, nobody made public exposure and nobody is an asshole. But Ellusionist has a a Black Club that you can be a member of. It's like the top of marketing brand awareness genius. I sincerely applaud Ellusionist for doing such a school book business.

So you can be a member of a unique club. How? Not by skill or connections... no by paying money. 147 dollars is the price. And you will get SWAG along with it.

You will get one Artifice Black Club Playing Cards Deck, Apex Edition which is black... you know, like real cards. One Black Club Playing Card Storage Box With Magnetic Closure to hold 15 prized decks which are not part of the offer. One HALO Fiber Optic Accessory, and you know what I think of those. Also the Black Club Membership Card with hidden reveals. The later thing is really something to behold. Let me add the picture:

Look at this. The reveal is Seven of Clubs. So let me get this straight. You get out those black cards and do some card tricks as you have a glowing wrist band around your wrist. You force the Seven of Clubs and then cleverly tell people that you are part of a secret Black Club. I assume the first thing that you need to address is the fact that it is not the opposite of the KKK, but a magic club. To prove that you get out your membership card. And low and behold... It says Seven of Clubs. This is so organic.

What else do you get? Three downloads of your choice from a bunch of selected videos. A download with each DVD of the same product, and more. But the cake would be the access to the exclusive Black Club Store, where only members can purchase rare items.

What are those items? A ring for 60 dollars, a case for an iPhone for 23 dollars, a luggage tag for 15 dollars and an emblem for your skate board for 75 dollars. All with the unique Black Club logo.

This is really is text book marketing. Bravo Ellusionist. In terms of marketing you really make no mistakes!


Magnus Asbjorn said...

While this is the sort of thing I would get I'm not to terribly happy with the download options available. While they were a little on the reticent side on the forums it was said that something like a private forum for black club members was in the works.

If I were loaded I would join just so I can buy those uncut sheets, it's weird but I like them for some reason, like a kick-ass kind of poster.

Michael Jay said...

No different than "Real Secrets."

Anonymous said...

^ Extremely different from real secrets.
Real secrets is a monthly subscription of 'underground' effects sent to your door.
This is just a bunch of swag - plus 'first ups' on new releases.
They're both pointless and unneeded in the magic world - but different none the less.

Dan Cunningham said...

Never heard much from those subscribers to RS. That's probably because its top secret.

What a load of bollocks.

Anonymous said...

Evidently - if you speak about what the trick is, or post a video of you performing, etc. and they find out - you'll lose your membership.
Sounds legit, right?

Dan Cunningham said...

nope. it sounds childish.

Unknown said...

I would rather be a memember of a colored magic club.

the Minutemen said...

What do we have here:

Theory11 - Elite member initiative, earn points as money to spend, whatever
Ellusionist - Black Club, instant downloads and their logos accessories, cards...
IMS - US$99 for last century instructional DVD
Real Secrets - cannot talk about the tricks at all. Recycle old math trick principle for new handlings, no refund for 2 year membership unless you complaint to them.

Don't forget we have a Chinese Coterie 1902 Fake Magic Club, pretending Erdnase resurrect from death now has a web site selling BEE Stinger deck with a exposed gaff card in facebook, so called custom tuck case for yours sincerely signed your named become a member of a fake magic club.

That's the legit magic retailers in 21st century. Do we like it or not? It doesn't matter, they will rob kids' parents money any other way.

I will just keep reading Ascanio and Tamariz books at the moment.

Magnus Asbjorn said...

I think recently Ellusionist has added a point system but I think it's independent of their fancy club.