"E.S. Andrews, President"
So what is the Coterie for real? Well just another magic store that disguises itself as a magic club. And what overpriced stuff they sell. A deck of custom printed Bee cards for 13 dollars. Hey, exclusivity has its price I guess. The card case has a part on it where you can sign your name on. On the Facebook page it says:
"The Coterie Bee doesn't only look elegant, it helps you to sell that image. On the back of the tuck case, an area is provided for the owner to sign his/her name. This little detail enhances performer's presence tremendously: Coterie of Prestidigitation Artists is a SECRETIVE, PRESTIGIOUS and MEMBERS ONLY magic society with 110 years of history.
Signing your name there will make you looks like a member of this magic society. You are no longer a performer, but a member of an elite magician's society! Imagine how much presentation edge and point of interest this gives you for your performance! "
There's nothing wrong about a secret club. But keep it a secret then. Make it "ungoogleable". Don't mention it. The first rule about a secret magic club is that you don't talk about the secret magic club. I heard this rule applies to fight clubs as well.
But this is no magic club. It's a magic store. One starts with bullshit and a long dead president. That can only lead to a good outcome. Right?