Magnus Asbjorn makes an interesting point in his latest blog post. He says that the habit of not buying a trick because you reverse engineered it forces magic producers to create misleading/faked videos advertisements.
Well I got a way to work against both... Yes you assume right. This is gonna be a constructive post!
How about offering more than what is shown in the video trailer? Not just a one trick pony, but more. The sample best be something that they can easily figure out. That will be an advantage instead of a drawback. Because they see the effect and see how it works - assuming the sample is something good and usable - they will naturally be curious about the other stuff that isn't shown. And this where the business comes in.
The rest cannot be reverse engineered as it not shown.
There is also the issue of illegal copies that is inevitable when dealing with downloads. But there is a simple solution for that as well. Do not offer it as a download. Seriously. Send the costumer a real DVD.
Although thinking about the last bit. A DVD might also be copied and uploaded to the Internet. All fairly easy.
But you know what is really hard to do. To scan each and every page of a book. And even if somebody did all the work, much fewer would read it, because reading is so hard.
Or to sum up the whole post in just three words: Sell more books!
As the German readers of this blog will know there was some kind of bad experience about German mentalist Jan Becker.
Basically he decided to do a headline prediction of one of Germany's biggest newspaper. When asked how he predicts this, he answered that he basically just thinks about what kind of headline he would like to read.
And then the tragedy in Boston happened. The resulting headline was "The Terror in Boston"
So this went bad for Jan Becker, as his statement how the prediction came to pass and the actual headline kind of tell an awkward story. Also, even if he had not made that statement, still the question would come up, why he was in silence and not telling everybody about the upcoming "Terror".
The actual prediction read as follows: "The Terror in (word with B)"
So this is a pro tip for you mentalist out there. If the headline is something really bad, then FAIL for once. Don't use it for PR!
When it comes to magic exposure there are numerous reasons and motivations by those exposing. From the honest desire to bring magic to the world (Which of course is a fallacy! As there is no magic, and why does explaining magic bring that to the world?) to the mean spirited exposers who just spoil magic secrets for the sake of it.
But the "teacher" is a rather unique fellow. We are talking about a magician here who loves magic so much, that he wants to teach it. Last year I made an audio rant about those people, who basically are imitating their heroes in order to share the same fame. In lack of material and audience they reach for the YouTube audience. The wrong audience of course.
This is where we get to Matt Wayne. I know nothing of the guy, except for the exposure of himself over the Internet. He is one of the magicians on Howcast. And he basically exposes magic secrets under the delusion of teaching it.
I have told myself not to waste time with those men anymore, as many have been featured on this blog in the past. But Matt Wayne seems to be the symptomatic embodiment of the problem. His thinking about magic and of himself is just far away from reality.
I'm going on dangerous territory here making assumptions about Matt Wayne based entirely on the footage and the advertisement of him. But he chose to have those out.
Let's start with his website. It seems like the usual magicians website. "Matt Wayne is an American magician, actor, producer and television personality best known for his work and skill as a performer of close-up magic." These are his words. And readers of this blog should know my stance on claims like that. Actor, producer and television personality. I'm sure that every little statement can be backed up by evidence, yet it is hyperbole. Being a Boardwalk Tourist on CSI NY is not acting.
I have had my share of appearances in media. Radio, Television, Movies... you name it. Yet I would never dare to call myself an actor. Because I cannot act. Neither can Matt. He comes across as a quirky man. A social accident like many of us.
Does he seem like a unique figure to you? Nope? Did you spot the name dropping?
So what evil does he do on Howcast? Nothing harmful I guess. Coin work mostly. And technically bad coin work. With the emphasis on the wrong explanation. Is it hurting magic. No!
But the illusion of grandeur in a pool of mediocrity does hurt magic in the long run.
Yet Matt Wayne does advertise himself as a magic teacher. If this is teaching magic, then magic is not a good form of art. Reminds me of that painter who wanted to teach people how to paint via YouTube. But his paintings look like crap. (The video went viral about a year ago, still cannot find it. If you find it let me know)
The only thing missing is the selfwritten Wikipedia page.
